Menu quality
Our restaurant offers a wide variety of omurice, and customers who come to our restaurant for the first time look carefully at the menu list to see what kind of omurice they can eat at our restaurant, in what quantity, and at what price. They then order the items they want to eat from the menu. At this point, if the menu only contains product names and prices, it is difficult to immediately imagine what kind of food is being served. This is one of the problems I had when I came to Vancouver. I'm wondering why there are no pictures of meals in most of restaurants in Vancouver even now. Just by including a delicious-looking photo, the atmosphere of the food and its deliciousness can be conveyed, increasing the customer's appetite and making it easier for them to make an order.
It also shortens the time it takes to decide on the menu, rather than having to decide on an order without knowing what kind of food it will be. As a result, customer turnover is increased, leading to higher sales. In addition, by posting a large photo of the restaurant's signature menu item or a must-try menu item in an eye-catching location, it will appeal to customers more than other products. This will make it easier for customers to choose and lead to an increase in the number of orders. There are other methods, such as using influencers, which are also available at low cost.
Advertising
Our main how to advertise restaurant is using SNS. This is very common tool that many restaurants use as advertisement. The use of social networking media for marketing is mainstream and essential today. We need to keep abreast of newly released social networking media features and effectively incorporate them into our marketing efforts.
SNSs can be used for marketing and advertising to restaurants that have their own stores, and can also be an effective way to get the word out. SNS media can be used free of charge. Creating and managing our own account is, of course, free.
Our omurice is Instagrammable appearance. We offer omurice that make customers want to take pictures of them. As mentioned above, having customers take pictures of our omurice and post them on social networking sites is free advertising.
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