How our products and services stand out against competitors

 How our products and services stand out against competitors

        Our competitors are other restaurants in Vancouver. We need to come up with measures to avoid being buried in the mass of restaurants. Therefore, I'm going to introduce some of them.

• Too Hew Restaurant Having omurice in Vancouver

        This is not a measure, but rather an advantage over other restaurants. I think that omurice suits most people's palate, regardless of national culture. Thus, we assume that opening a restaurant that focuses on omurice will naturally attract people.

•  Make Our Food Delicious and Beautiful

        Our food must taste great, of course. However, people pay a lot of attention to how the dishes are presented. We are going to try to put extra effort into making a meal that tastes like and looks gorgeous. Taking pictures of their plates is something people love to do, and once they share them on social media, our restaurant can get free visual advertisement.

• Lunch Time Happy Hours

        To attract more people to pop into our restaurant for quiet hours, we offer combo lunch at great price. This way, we not only get higher income before the peak but also encourage more people to visit our place, even when the happy hour is over. This is because if there are some customers in a restaurant, people that are passing by are more likely to enter our restaurant.

• Loyalty Programs

        Once we attract customers, it is essential to make them come back to you. One of the most efficient methods to increase customer retention is to have a perfectly tailored loyalty program. Creating point card system, and customers can get one point for every meal over $15. Then when they get to 7 points, they can get free dessert. Also, the customer who answer our questionnaire of our restaurant's quality can get birthday coupon. This point system and questionnaire are all online.