The importance of building loyal customers
- Efficiently increase sales
Sales can be efficiently increased by acquiring loyal customers. The presence of loyal customers who keep coming to our restaurant at a steady pace for a long time is one of the most important factors in stabilizing sales. By focusing on acquiring loyal customers and increasing the frequency of repeat customers, it is possible to reduce the cost of attracting customers and increase profit margins.
- They promote our restaurant on SNS
Gaining loyal customers will enable our restaurant to increase the number of customer who send out information about our restaurant through SNS. Information transmitted from the perspective of customers using our restaurant is more likely to influence prospective customers than content transmitted by our restaurant for marketing purposes. Many customers actually choose restaurants based on word of mouth and user reviews. Therefore, it is sure to attract even more customers.
- They bring new customers with them
By acquiring loyal customers who are fans of our restaurant, it is expected that they will bring new customers such as family and friends. Generally, acquiring new customers requires high costs and effort, such as advertising fees, but with referrals, it is possible to attract new customers at no cost.
Loyalty program
We will create an app for smartphone and implement a point card system. One point is earned for every serving of omurice customers eat, and if they accumulate 8 points, they will receive a free dessert from our restaurant. Customers can check the number of points at any time on the application. Also, they can check the menu of our restaurant any time.
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